Kate Williams-Whitley Cofounder EIG Insights Excellence in Giving Compassion Impact Officer Finish Line Podcast
Finish Line Podcast Episode 139

Kate Williams-Whitley, Cofounder of EIG Insights, on Measuring Physical and Spiritual Impact in Giving

You want to steward God’s resources faithfully. But questions about generosity, calling, and impact are rarely simple.

In this conversation, you’ll hear from someone who has walked through these kinds of questions and learned along the way. Listen for the next step God may be inviting you to take.


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Meet your guide

Kate Williams-Whitley is the cofounder and Chief Impact Officer of EIG Insights (now Radiant Global Insights). Early in her career, several pivotal experiences led Kate to realize the need for data in the nonprofit space to help leaders steward their decisions and finances well. Now, through Radiant Global Insights, Kate provides customized consulting services for nonprofits, helping them to identify their core theory of change and ensure that they are measuring the correct metrics to understand their physical and spiritual impacts.   

Kate is brimming with helpful wisdom for nonprofits and givers alike on how to know they’re making a tangible and lasting difference with their efforts and generosity.

What you’ll gain

  • Kate’s faith and professional background
  • How a family legacy of generosity and a trip to Malawi shaped her career
  • The story of EIG Insights
  • The complexity of impact evaluation
  • Kate’s process of helping nonprofits develop a theory of change
  • Measuring spiritual development 
  • The gift of impact data
  • Thinking through impact as a giver
  • Considering cost-effectiveness in interventions
  • Advice for givers on choosing the causes that matter most to them

Inspired? Take your next step

Try the Game of Life Simulator

Step into a four-minute interactive experience and see what unfolds as you decide how to manage your resources.

Start the Game
Game of Life Simulator Mobile Screenshot
Game of Life Simulator Mobile Screenshot

Inspired? Learn how to partner with ministries well.

A compelling ministry story can inspire you to respond. But wise partnership often begins with better questions.

Applied Generosity Intervention Partnership Focus

What is the ministry really seeking to restore?

Learn to look beyond visible needs toward people, context, relationships, and flourishing.

Applied Generosity Intervention Partnership Fruitfulness

How do you recognize meaningful impact?

Consider how ministries learn, evaluate their work, and pursue lasting change.

Applied Generosity Intervention Partnership Faithfulness

What does genuine ministry partnership look like?

Explore how to foster trust, alignment, and shared mission in your giving.

In our Intervention Series on the Applied Generosity Podcast, we’ll help you become a more thoughtful, discerning, and faithful partner.

Start the Series

Quotes to Remember

  • “What do I do well, what does the world need, and how can I merge those in way that shows the Kingdom of God on Earth?”
  • “When we try to implement a solution internationally that sounds smart from our Western ideal or outsider view, it generally doesn’t go well.”
  • “Something that works in one community isn’t guaranteed to work in another community at the same time because people are complex. But there are many ways to study and see if it’s working or not.”
  • “I’m in this to help change lives and improve the overall human condition, and I think the most strategic way to do that is good data.” 
  • “Anything that you can define well can be measured.”
  • “I think impact data is the biggest gift you could give to a leadership team.”
  • “For a nonprofit to work well, you need a fully aligned theory of change, a program model that makes sense, and data to know if it’s actually happening the way that you think it is.”
  • “We shouldn’t be scared of measuring what God does.”

Links from the Show

Use Our
Free Guide

Have you considered the ways you are uniquely called into generosity? We’re not all called into the same adventure.

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Use Our
Free Guide

Have you considered the ways you are uniquely called into generosity? We’re not all called into the same adventure.
Generosity Profile Image
Enter your information below and we’ll send you our free PDF guide to explore the specific adventure you were called into.
Generosity Profile Image

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