Eric Most VP National Christian Foundation NCF Rocky Mountains Generosity Financial Finish Line Podcast
Finish Line Podcast Episode 33

Eric Most, VP for NCF Rocky Mountains, on How to Avoid His Biggest Giving Mistake

You may already give generously from your income while most of your wealth remains tied up in stocks, real estate, a business, or other assets you have never considered giving.

How could thinking beyond your checkbook help you reduce unnecessary taxes and release significantly more resources for the causes and ministries you care about?


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Meet your guide

Eric Most, Vice President of the National Christian Foundation’s Rocky Mountain region, helps families and business owners across Colorado, Montana, Wyoming, and Utah explore tax-smart charitable giving and donor advised funds. His expertise grew partly from his own missed opportunity. After selling his family insurance business and commercial real estate, Eric discovered that giving portions of those assets before the sale could have created substantially more resources for generosity.

Eric explains why generous Christians often give primarily from income even though much of their wealth may be held in appreciated stocks, real estate, businesses, and other non-cash assets. He walks through how donating assets before a sale can potentially provide charitable deductions, avoid capital gains or depreciation recapture, and turn income-producing property into an ongoing engine for generosity.

He also shares how NCF works alongside financial advisors and families to develop giving strategies that reflect faithful stewardship. By the end, you may see assets you already own differently and feel better equipped to ask how every part of your financial life could be used for greater Kingdom impact.

What you’ll gain

  • Why your biggest giving opportunity may not involve cash
  • How donating appreciated assets can multiply charitable impact
  • Why giving before selling a business can matter enormously
  • How real estate can become an ongoing generosity engine
  • What financial advisors can do to uncover giving opportunities
  • How donor advised funds simplify strategic asset-based generosity

Inspired? Take your next step

Try the Game of Life Simulator

Step into a four-minute interactive experience and see what unfolds as you decide how to manage your resources.

Start the Game
Game of Life Simulator Mobile Screenshot
Game of Life Simulator Mobile Screenshot

Quotes to Remember

  • “I didn’t know about asset-based giving. I didn’t know about the power of giving before a sale.”
  • “Don’t make my mistakes! There is a better way.”
  • “91% of our wealth as a nation is wrapped up in the things that we own. And we do most of our giving out of that remaining 9%.”
  • “This just became an engine of generosity.”
  • “We are called to greater things than we think.”
  • “There are zealous goers, zealous senders, and the disobedient.”
  • “NCF mobilizes resources and inspired generosity.”
  • “We look as stewarding everything that God has entrusted to us, our business, our assets – these can all be vehicles of greater generosity for the sake of the gospel. And that excites me to no end.”

Links from the Show

Use Our
Free Guide

Have you considered the ways you are uniquely called into generosity? We’re not all called into the same adventure.

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Use Our
Free Guide

Have you considered the ways you are uniquely called into generosity? We’re not all called into the same adventure.
Generosity Profile Image
Enter your information below and we’ll send you our free PDF guide to explore the specific adventure you were called into.
Generosity Profile Image

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