What is the Finish Line Pledge (formerly Aspiring to the Median)?

Brothers Kealan Hobelmann, a surgeon, and Cody Hobelmann, a financial advisor, co-host The Finish Line Podcast and helped build the Finish Line Pledge, formerly Aspiring to the Median. In this foundational episode, they explore Christian stewardship through a simple but meaningful shift in perspective: seeing money and possessions not merely as personal property, but as resources entrusted by God to manage faithfully.

Drawing from their own experiences, Kealan and Cody explain why intentional financial structure can create greater consistency in generosity. They introduce the idea of using income and spending percentiles as a framework for setting a financial finish line, then directing excess resources toward giving rather than allowing lifestyle growth to expand indefinitely. The conversation also points toward practical tools like the Finish Line Calculator and the program now known as Finish Line SPRINTs.

By the end, you may have a clearer way to think about the question, “How much is enough?” and how a defined financial boundary can support freer, more deliberate generosity.